Write Boldly. Launch Smart. Grow Your Fanbase.

Weeks 1–3

We begin by clarifying your creative direction and laying the foundation for a brand that truly aligns with your stories. This phase reconnects you with your vision while setting you up to stand out on shelves, present yourself professionally, and move through the self-publishing process with greater ease and confidence.

What we’ll do:

• Uncover your goals, values, genre intentions, and audience connection points. So your brand feels authentic, resonates with readers, and aligns with where you’re headed.

• Analyze your current work, past cover(s), and platform to assess alignment. To identify what’s working, what’s not, and where we can create stronger consistency across your presence.

• Begin visual direction exploration for your author brand. To set the tone for a look and feel that supports your stories and helps you stand out in your genre.

• Gather inspiration for your cover and brand toolkit. So we have a creative starting point rooted in intention, not just aesthetics.

Weeks 4–6

With your strong True North set, we’ll build your brand world. Designing your cover and visual identity to draw in the readers who are already searching for their next sci-fi or fantasy escape. You’ll emerge with a toolkit that tells your story before they even open the book and helps you show up with confidence everywhere your work appears.

What we’ll do:

• Design a custom, genre-appropriate cover that reflects your narrative. So it grabs the ideal reader, instantly communicates what kind of story they’re in for, and holds its own alongside bestsellers in your category.

• Build a flexible, story-forward visual brand identity. So you can show up consistently and professionally across all platforms, with visuals that support your voice and genre.

• Create launch-ready graphics for socials, banners, and ads. So you're equipped to confidently promote your work without scrambling to design assets at the last minute.

• Begin crafting your single-page author website to tie everything together. So readers have a place to explore your world, join your list, and stay connected between launches.

Weeks 7–9

Now that your visuals are set, we’ll shift into strategy. Helping you use your new brand materials confidently and consistently, so you’re showing up in ways that grow your audience, spark industry interest, and make your presence unmistakable.

What we’ll do:

• Finalize and launch your author website (based on provided copy). so you have a polished, professional hub that grows with you and gives readers a place to land, explore, and sign up for more.

• Build a simple plan for using your toolkit pre- and post-launch. so you know exactly how to apply your brand visuals with confidence, whether you're promoting your next release or engaging your community.

• Create templates or static visuals for future use. so you can keep showing up consistently without reinventing the wheel every time you share something new.

• Optional check-ins or buffer time to accommodate feedback, life, or inspiration. so the process supports your creativity instead of rushing it, and you have space to breathe (or pivot) as needed.

Weeks 10–12

This is a flexible wrap-up phase designed to give you breathing room, support final refinements, or provide extra guidance as you launch. Whether you're prepping a reader magnet, booking events, or lining up the next book, I’m here to help you stay aligned.

What we’ll do:

• Final polish and tweaks to anything we’ve built together. so everything feels refined, cohesive, and truly ready to represent your work out in the world.

• Optional marketing support check-in. so you can get clarity on how to roll out your brand with impact and keep building momentum post-launch.

• Guidance on next steps for growing visibility or building your universe. so you leave with a clear path forward. Whether that means connecting with more readers, expanding your series, or planning your next big creative move.